Sociology 2172A/B Chapter Notes - Chapter Week 11: Media Literacy, Compulsory Education, Product Placement

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

First radio, then tv: advertisers also paid to have their products strategically placed in tv programmes/movies, giving rise to product placement as another method of advertising. Evolution of advertising in traditional media: advertisers and marketers have developed more subtle promotional techniques that do not always appear to be what they are. Regulating advertising: regulations on ads have tended primarily to apply to the longer established print and broadcast media. In cases of tobacco, severe restrictions placed starting in the 70s: with newer advertising platforms, like the internet, regulation often tends to be sparse and extremely limited. Issues surrounding food ads and brand promotion to children: the obesity epidemic in children. Issues with children as a primary market (with independent spending power) and as an influence over family purchases (pester power: the growth of ads to children in developing economies, ex. China: concerns about ads to children, like the growth of materialism in a traditionally oriented society.