Sociology 2172A/B Chapter Notes - Chapter Week 1: Escalator, Simple Living, Institute For Operations Research And The Management Sciences
5 Feb 2019
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Advertising promotes competition: advertising helps the economy by reinforcing competition, competition can drive up quality in the market. Economic contributions: the more places to advertise, the better, advertising revenues can predict economic trends. Advertising anywhere: benefit to consumer: utilitarian and hedonic ways. Advertising educates: helps consumers make informed choices about their purchases and their environment, also educated the government about company products, business plans, and personnel, enhance brand image. Increasing brand awareness as well as creating strong brand association: consumer learn about what they may later demand. Informational ad can also enhance consumer attitudes towards a brand: exposure effect a consumer becomes aware of a product, his/her attitude toward that product becomes more positive. Advertising as entertainment: entertainment the extent that experiences are enjoyable, a consumer"s perceived entertainment level may transfer to his/her assessments of the ad or brand advertised during the program.
