Sociology 2172A/B Chapter 6-10: Sociology Final Reading Notes.docx

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Good friendships: the list above has one thing in common: none of them are linked to goods that can be purchased in the marketplace, it is primarily social life and not material life that seems to be the locus of perceived happiness, however, a market society guided by the principle that satisfaction should be achieved via the marketplace, if goods that advertisers are trying to sell are not the locus of perceived happiness, then they need to be connected in some way with those things that are. Speed and fragmentation: toward a twenty first century consciousness: as advertising slots went down in amount of time allotted, commercial marketers developed the vignette approach" in which narrative and reason why" advertising are included under a rapid succession of lifestyle images timed meticulously to music, that sell a feeling and emotion rather than products, it"s called the speed up", the speed up happened because: commercials, consequences of the speed up.