Sociology 2172A/B Chapter Notes - Chapter 3: Hyatt, Codependency, People Watching
3 Jun 2015
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Innovation that makes new products and production technologies that are more efficient and effective: make products that are designed to wear out. Fatal flaw: others may produce quality goods and lure aware your customers: turn product into a status symbol, fashion automatically creates obsolescence, once most people have a certain item it loses its distinctiveness and status value. Scope of the teenage market: teens try to maintain status by getting fashionable status symbols. James mcneal kids as customers: a handbook of marketing to children . Children as a primary market spending their own money. Adolescence stage of life when people develop a sense of the identity they will draw o on as adults. Includes tastes and preferences likely to last a lifetime. Taking aim at teenagers: advertising symbolic setting within which young people grow up, american children graduate high school will have spent 18,000-22,000 hours in front of tv vs. 13,
