Sociology 2172A/B Chapter Notes - Chapter 1: Girl Power, Gender Role, Physical Attractiveness
14 Jul 2016
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The more you subtract, the more you add: cutting girls down to size . Men and women create different meanings from the ads they see. Changes in the role of women in society (both in those who can earn money and those who spend money) The family structure in the u. s. has changed. Women make up the majority of professional workers in many countries. Women have increased their power as consumers. Advertisers are interested in similarities and differences in how men and women receive and evaluate information. Actual creation of meaning from a given ad: men. Look directly at the primary message of the ad: women. Evaluate the primary message and pick up one multiple clues from the message and weave together threads to intuit and infer the inner meaning of the message. How the meaning of the ad is used: men. Process the information in an ad quickly and from many levels and sources.
