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AN101 (59)


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Wilfrid Laurier University
Laura Allan

Business Thursday, October 10, 2013 How different types of innovation impact existing firms  Challenge value of existing capabilities and or structure Knowledge/capabilities Knowledge/capabilities challenged: unchallenged: Architecture/organization RADICAL INNOVATION ARCHITECTURAL structure challenged: (e.x. calculator compared to slide INNOVATION rule) (e.x. desktop computers compared to IBM mainframes) Architecture/organization MODULAR INNOVATION INCREMENTAL structure unchallenged: (e.x. digital camera compared to INNOVATION film camera) (e.x. image stabilizing feature added to digital cameras)  architectural – affects how components or parts are linked together to make the product not the components themselves. Components weren’t changed the architecture of how it was built changed. The knowledge is not challenged because the components are the same.  modular – not chanign the linkages and how the pieces are linked together, its changing the pieces, wht it is embedded on (e.x. hybrid car, the engine is changes but the pieces are still put together the same, components are diferent). Easier to respond to modular change when they don’t have to change their structure.  Radical – incremental  Modular - architectural  What is making it disruptive? How can you compete if you are a small firm?  Enter with a totally different product in a market that large firms won’t be interested in o Not their mainstream o Not what they are good at o Margins are too small or market too small  Once you are strong, move up-markets!  Asymmetry of motivation – pick a fight the big companies aren’t motivated to fight! How to avoid failure if you are the large firm  Design products based on task they are intended to serve rather than the customers who buy them o “the job you hire them to do”  monitos outside of your own industry and mainstream customer  partner with young firms – strategic alliances  establish venture units that are independent of parent organization Disruptive innovation (part 1) – (part 2) youtube video  understand what job the customer wants done  milkshakes bought in the morning, alone  understanding job then customer  understanding the job helps you understand how we integrate the activities to get the job done, in a more effective way  what the customer needs mean and the job they are trying to do with that product, which determines who you set things up  focus the company on the type of innovations that can continue to add value to the customer Technology factors summary • Understand what technology is and where it comes from • Recognize the impact of shifts in technology • Understand the opportunities and threats that can be created by technological factors • Understand central technology concepts and their strategic significance • Explain the concept of disruptive technologies/innovations • Discuss why successful firms sometimes fail • Understand how companies may avoid failure • Explain the relationship between technology factors and concepts and the Critical Success Factors, Diamond-E, and Porter’s Five Forces FINAL EXM MATERIAL Economic Factors –
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