CC102 Chapter Notes - Chapter 3: Paddleboarding, Via Rail, Starbucks
Document Summary
Starbucks is looking for ways to take a bigger share of the coffee shop market in canada and achieve consistent growth over the years. With this partnership starbucks will be able to reach customers with a millennial mindset , as most millennials can"t afford to purchase a car. Via rail is a transport company. this allows millennials to enroll in a loyalty programs that gives them the opportunity to travel and have the experiences that they highly value. This will help them achieve better financial performance and control a bigger share of the market. Customers will use rewards system often to gain travelling distance. Target millennial mindsetted consumers, increasing starbucks canadian coffee market share. Via rail partnership will increase the number of people who use starbucks rewards. Millennials look for trips that cater to their hobbies ex. Via rail has a special section on their website called the adventure routes which offers trips to exotic locations all over canada.
