CS251 Chapter Notes - Chapter 7: Mass Media, Max Horkheimer, Public Space
Document Summary
Increasingly invited to experience the mundane routines of our everyday lives through screens or through info translated from those screens by voice output. Media modalities that are integrated into our lives work in conjunction with one another. Linked and converged techs offer a kind of personalized media network that each of us negotiates to varying degrees on a daily basis. Masses = changes in the structure of societies undergoing industrialization and the emergence of a massive working class. Marx: masses describes the working class during the rise of industrial capitalism. Media theory, masses used in negative connotations. Mass media came into common use in post wwii. Designated to reach large audiences perceived to have shared interests. Social impacts: radio allowing for illiterate people to share info, not just the literate portion of society. Baudrillard: cyberblitz = escalation of random and unpredictable media forms, images, and information that have bombarded us in postmodern society.
