EC120 Chapter Notes - Chapter 7: Economic Surplus, Demand Curve, Economic Equilibrium

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7: consumers producers and the efficiency of markets. Looking at benefits buyers receive from participate in a market. The maximum amount that a buyer will pay for a good. Measures how much that buyer values the good. Consumer surplus: a buyers willingness to pay minus the amount the buyer actually pays: measures the benefit to buyers of participating in a market. Using the demand curve to measure consumer surplus. Demand schedule is derived from the willingness to pay of the possible buyers. At any quantity, price given by the demand curve shows the willingness to pay of the marginal buyer: the buyer who would leave the market first if the price as right. Be(cid:272)ause it (cid:396)efle(cid:272)ts (cid:271)uye(cid:396)s" (cid:449)illi(cid:374)g(cid:374)ess to pay, (cid:272)a(cid:374) also (cid:271)e used to (cid:373)easu(cid:396)e (cid:272)o(cid:374)su(cid:373)e(cid:396) su(cid:396)plus. Increase in consumer surplus those buyers who were already buying q1 f the good at the higher price, p1, are better off because they now pay less.

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