EC120 Chapter Notes - Chapter 13-14: Marginal Revenue, Average Variable Cost, Average Cost

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14 Dec 2014
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Chapter 13 -14: marginal product, costs, revenue, and profit. We assume that the firm"s goal is to maximize profit. Since labor is usually the most important variable factor in the short run, we usually talk of the average product of labour: ap = tp / l. Ex: a worker who does everything required to manufacture a product. As more workers are added, each can specialize on one task, and marginal product rises. But if there is a fixed amount of physical capital, eventually the marginal product begins to decline (could be negative) Atc curve u-shaped because initially, falling afc pulls atc down, then rising avc pulls. Atc up: fixed cost: do not vary with q produced average fixed cost: afc = fc / q. This is a sunk cost: a cost that has already been committed and cannot be recovered. You must pay them regardless of your choice.

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