EC120 Chapter Notes - Chapter 14: Average Variable Cost, Average Cost, Marginal Revenue
carminegrasshopper545 and 38337 others unlocked
30
EC120 Full Course Notes
Verified Note
30 documents
Document Summary
Competitive market: a market in which there are many buyers and many sellers so that each has a negligible impact on the market price. 2. the goods ofered by the various sellers are largely the same. 3. firms can freely enter or exit the market (sometimes) Buyers and sellers in a competitive market must accept the price determined by the market, and are therefore price takers! Total revenue is proportional to the amount of output! Average revenue: total revenue divided by quantity sold, ar = Average revenue equals the price of the good! Marginal revenue: the change in total revenue from an additional unit sold. Marginal revenue equals the price of the good! 1. if marginal revenue is greater than marginal cost, the irm should increase its output (production) 2. if marginal cost is greater than marginal revenue, the irm should decrease its output (production) 3. at the proit-maximizing level of output, marginal revenue and marginal cost are exactly equal.