EC260 Chapter Notes - Chapter 2: Shortage, Price Ceiling, Static Analysis

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Ec260 chapter 2: market forces: demand and supply. Shows the amount of a good that will be purchased at alternative prices, holding other factors constant. Law of demand: demand curve is downward sloping. Consumers demand more of a good when price is lower. Prices of related goods: prices of substitutes, prices of complements. The total demand shows the total quantity demanded at each price. The total quantity demanded at a given price is the sum of the quantity of each consumer demands at that price. The value consumers get from a good but do not have to pay for. Consumer surplus will prove particularly useful in marketing and other disciplines emphasizing strategies like value pricing and price discrimination. Supply curve shows the amount of a good that will be produced at alternative prices. Law of supply: supply curve is upward sloping. Taxes: excise tax (sales tax), ad valorem tax (property tax) W = price of inputs (e. g. wages)

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