EC260 Chapter Notes - Chapter 6: Average Cost, Variable Cost, Sunk Costs

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6 Sep 2016
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A manager wants to undertake an action if the additional (marginal) revenue attributable to that action exceeds its additional cost. To maximize profit, a manager wishes to produce at an output level where the marginal revenue equals the marginal cost. Managerial considerations of costs must include both short-run and long-run components. The opportunity cost of producing a particular product is the revenue a manager could have received if she had used her resources to produce the next best alternative product or service. Managers seek to minimize opportunity costs by using resources as efficiently as possible. Economic cost (a. k. a. , opportunity cost doctrine) is equal to the sum of the accounting (explicit) costs and the opportunity (implicit) costs. The opportunity cost of an input may not equal its historical cost, which is defined as the money managers actually paid for the input. Full-time wlu mba tuition is ,776 per term and the full time program lasts for three terms.

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