EC120 Chapter Notes - Chapter 15: Deadweight Loss, Price Discrimination, Monopoly Profit

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17 Oct 2012
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While a competitive firm is a price taker, a monopoly firm is a price maker. The market price of windows is many times the marginal cost. Customers of monopolies might seem to have little choice but to pay whatever the monopoly charges. Monopolies cannot achieve any level of profit they want, because high prices reduce the amount that their customers buy. Although monopolies can control the price of their goods, their profits are not unlimited. Monopoly firms, like competitive firms aim to maximize profit. The government keeps a close eye on microsoft"s business decisions. A firm is a monopoly if it is the sole seller of its product and if its product does not have close substitutes. The fundamental cause of monopoly is barriers to entry: a monopoly remains the only seller in its market because other firms cannot enter the market and compete with it. Barriers to entry, in turn, have three main sources: monopoly resources.

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