KS100 Chapter Notes - Chapter 4: Motion Picture Patents Company, Walter Benjamin, Max Horkheimer
Document Summary
Consumers often mistake financial success of pop culture as a symbol of low quality. The more financially successful, the less artistic i. e queen st. w was seen as hip before the gap showed up. Walter benjamin believed one should not associate production with value. A group of social theorists: horkheimer, adorno, marcuse, fromm, Emphasize the production of pop culture & its ideological constraints. Goal of the school was to elaborate on a critical theory for society. Institutions whose product is culture i. e. film studios, clothing merchandisers. Horkheimer & adorno"s dialectic of enlightenment" says the idea that history being characterized by progress (things constantly getting better) is a myth. See peoples lives today as more restricted than ever. Human"s faith in progress has created an instrumental rationality that limits understanding & experience. The cultural industry produces culture designed to deceive consumers into reproducing the values of capitalist culture.
