KS100 Chapter Notes - Chapter 5: Conspicuous Consumption, Financial Crisis Of 2007–2008, Subliminal Stimuli
Document Summary
In the us, consumer confidence is measured in a monthly survey of 5000 households. Commodities: objects & services produced for consumption/exchange by someone other than their producers. Began in late 19th early 20th c due to an expand of industry. Factories became bigger, more efficient, and could produce cheaper. A manufactured response to the capitalist system of production by stimulating a demand for goods. 2 components: an unhealthy attachment to consumption, the importance of physical objects & existing conditions of life. Max weber believed materialism could be found in protestant asceticism as they believed in carrying out labor for the glory of god. First department store: le bon march (paris) followed by marshall field"s (chicago) Until mid-18th c, ads were solely informational. Competition shifts advertising from information to encouragement for customers to choose their brand over others. During wwi, marketers incorporate psychology into ads for unconscious persuasion i. e. subliminal advertising. Mythology: creates a need for objects via advertising.
