COMN 1000 Chapter 3: Reading Summary Ch.3.Grossberg.docx

• School: York University
• Department: Communication Studies
• Course: COMN 1000
• Professor: Nick Skinner

Document Summary

This chapter focuses on the levels of analysis of media. This chapters summary is as stated in the intro of the chapter is as follows (pg. 65); it begins to ascend a latter of abstraction and explains how media products that the audience receive or view, are the creations of individual people, media organizations, or media industries. It goes on to explain how media constitutions make an institution and the ultimate outcome of media produced is influenced by how media institutions act with other social institutions. Lastly, the media is influenced by the culture in which they are produced in, and understanding who makes the media prompt many other issues and questions. By sections, the chapter explained how each element is associated to media making, and the rules each element follows and why it does so. The next element is organizations, and the examples explained in the chapter included television shows, newspapers, or any organization that seeks to inform people.