COMN 2200 Chapter Notes - Chapter NA: Direct Marketing
25 Aug 2016
School
Department
Course
Professor
Reading Summaries
The Politics of Media
This article talks about Woodrow Wilson and his view on radio broadcasting. Woodrow
Wilson acknowledged the use of radio broadcasting as propaganda - something that the world
was now beginning to exploit. Now-a-days, communication technology is seen as something that
provides freedom and liberation. But, despite the feeling of freedom we receive from the idea of
communication technology, it does not serve the same impact on “…democratic institutions, and
the broadcast technologies such as radio can serve any master, democratic or authoritarian.” (The
Politics of Media 44). It also became evident that communication technology now allowed for
companies to now communicate directly to their audiences — which only means that people
were now more than ever more exposed to direct marketing. This new outburst in technological
communications only meant that people were now able to ignore political boundaries, especially
when television and satellites came around, as it meant that any government could wind up
lacking support from their country and followers as new information was readily available from
other countries.
Politics, Society, and the Media - Chapter 6
This chapter talks about the state’s role in the regulation of media, specifically Canada
and it’s media regulations. Currently, in Canada, the state owns and controls the “Canadian
Broadcasting Corporation, the National Film Board, and the National Arts Centre.” (Nesbitt-
Larking 127). Though the state allows elements of independence to these groups, it is done in a
“devolved and contingent manner.” (Nesbitt-Larking 128). With the state also owning museums,
archives, historical houses and parks, it also holds the name of a national and cultural heritage
custodian. The state is also a regulator as it controls the output of media. In Canada, a big and
important regulatory is the CRTC, which is an important regulatory agency that has been in the
Canadian media since 1968.
Reading Summaries
Audience-as-market and Audience-as-Public
In this reading, Ian Ang talks about the systems that are built on the framework of
broadcasting. He also talks about how commercial television can be characterized as multiple
levels, but at its barest it is based on the double principle of the making various programmes for
profit and television channels are used for advertising. The ultimate driving force of the system,
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
This article talks about woodrow wilson and his view on radio broadcasting. Wilson acknowledged the use of radio broadcasting as propaganda - something that the world was now beginning to exploit. Now-a-days, communication technology is seen as something that provides freedom and liberation. But, despite the feeling of freedom we receive from the idea of communication technology, it does not serve the same impact on democratic institutions, and the broadcast technologies such as radio can serve any master, democratic or authoritarian. (the. It also became evident that communication technology now allowed for companies to now communicate directly to their audiences which only means that people were now more than ever more exposed to direct marketing. Politics, society, and the media - chapter 6. This chapter talks about the state"s role in the regulation of media, specifically canada and it"s media regulations. Currently, in canada, the state owns and controls the canadian.
