ECON 1000 Chapter 4: Elasticity
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ECON 1000 Full Course Notes
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Perfectly inelastic demand: when the percentage change in the quantity demanded is zero for any percentage change in the price. Inelastic demand: when the percentage change in quantity demanded is less than the percentage change in price: price elasticity of demand is less than 1, price rise increases total revenue; price cut decreases total revenue. Elastic demand: when the percentage change in quantity demanded exceeds the percentage change in price: price elasticity of demand is greater than 1, prise rise decreases total revenue; price cut increases total revenue. Total revenue: amount spent on a good and received by its seller and equals the price of a good multiplied by the quantity sold. Closeness of substitutes: the fewer the substitutes for a good or service, the more inelastic is the demand for it. For example, oil from which we make gasoline has substitutes, but none that are currently very close.