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York University (12,801)
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ECON 2350 (13)
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November 28.docx

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Department
Economics
Course
ECON 2350
Professor
Rebecca Jubis
Semester
Fall

Description
Nov. 28/2013 Part 1: Advertising Amount Spent on Advertising in the US 1900 $450 million 1950 $5.7 billion 2000 $243 billion 2007 $279 billion US Advertising (2007) TV (Broadcast and Cable)  23.3% Direct Mail 21.5 Newspaper 1 5.5% Radio  6.9% Internet  3.8% 1941­1959: Most programs were provided by advertising agencies 1959­1971: Most programs produced by television networks who sold 60 and then 30  seconds spots to raise revenues 1971­today: Most programming produced by independents who lease programs to  networks. Networking sell spots to pay for programs and operating costs. Part 2: The rise of consumerism as an ideology in the 20  century How industrial cap
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