ECON 4400 Chapter : ADMS-2200-Marketing-Plan-2009.pdf
Document Summary
The company"s target market is the market economy. The purpose of our company is to act as an intermediary between retailers and the consumer; providing an extensive and elaborate rewards program to customers. What motivate retailers to sign up for our marketing services is: the convenience, outstanding service, and the outsourcing capabilities. As the world population increases, there is continuous market growth to meet new needs of consumers. This relatively positive change suggests there is a need and place for the services of our company to flourish. We at mega rewards card are a marketing company. We are seen as a loyalty-based company that offers a full range of consumer profiles by means of tracking. Many rewards companies exist in the market, but not one that combines many retailers into one. Take our mega rewards card, it offers convenience to the everyday consumer so he or she does not have to carry and, or sign up for many rewards programs.