FILM 2401 Chapter Notes -Salter Street Films, Binary Opposition, Glocalization
29 Mar 2014
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Tv networks, advertisers and ratings firms continue to trade commodity audiences. We approach tv as users, drop in viewers, channel surfers, multiple screeners, casual viewers, focused viewers, Youtube is a new medium for making public peoples most private lives; it is also a digital cultural forum in which. Youtube contributes to a culture of the clip that allows viewers to search and see particular moments from tv. By cultivating demands for goods, ads help firms avoid an over accumulation crisis. Advertising participates in and promotes an environmentally calamitous and emotionally turbulent consumerist culture in which we are told to assess our status and the very meaning of our lives through commodities. Commercial tv primarily exists to serve the interests of advertising corporations. Advertising corporations use tv to reach millions of ppl with flowing commercial messages that attract an. Television ads offer them the hope of a commodity induced lifestyle transformation.
