PSYC 1010 Chapter Notes - Chapter 7: Spreading Activation, Endel Tulving, Forgetting Curve
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PSYC 1010 Full Course Notes
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Storage: involves maintaining encoded information in memory over time. Attention involves focusing awareness on a narrowed range of stimuli or events. Attention is often linked to a filter that screens out most potential stimuli while allowing a select few to pass through into conscious awareness. Cocktail party phenomenon suggests that attention involves late selection, based on the meaning of input. According to lavie, the location of our attention filter depends on the cognitive load of our current information processing. When we are attending to complicated, high-load tasks that consume much of our attentional capacity, selection tends to occur early. However, when we are involved in simpler, low-load tasks, more attentional capacity is left over to process the meaning of distractions, allowing for later selection. While much of the information we want to remember is encoded as a result of effortful processing, some types of information may be acquired more automatically.