PSYC 1010 Chapter 7: PSYC – Chapter 7

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Doug Mc Cann

Document Summary

Memory helps define who we are, our sense of self and it is intimately tied to our ability to function effectively and efficiently in the immediate moment. There are two kinds of memory: semantic memory; memory for general information, episodic memory; memory for personal events. Storage: involves maintaining encoded information in memory over time. Retrieval: involves recovering information from memory stores. Attention involves focusing awareness on a narrowed range of stimuli or events. Stimulus sensory detection recognition of meaning response selection response. Human brain can only effectively handle one attention-consuming task at a time. Differences in how people attend to information are the main factors influencing how much they remember. Craik and lockhart proposed that incoming information can be processed at different levels. Levels-of-processing theory proposes that deeper levels of processing result in longer-lasting memory codes. There are other dimensions to encoding, dimensions that can enrich the encoding process and thereby improve memory: elaboration, visual imagery and self-referent.