PSYC 1010 Chapter Notes - Chapter 7.1: High High, Semantic Network, Short-Term Memory

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Myriam Mongrain

Document Summary

2 kinds of memory: semantic - for general information, episodic - for personal events. 3 key processes: encoding getting information in, involves forming a memory code, requires attened, storage maintaining it, involves maintaining encoded information in memory overtime, retrieval getting it out, recovering information from memory storage. Attention involves focusing awareness on a narrowed range of stimuli/ events. Linked to a filter to screen out most potential stimuli. Cocktail party phenomenon attention involves selection, based on the meaning of the input. Negative effects of divided filtering on the performance of a variety of tasks especially when tasks are complex and unfamiliar. Differences in how people attend to information are the main factors influencing how much they can remember. When dealing with verbal information, 3 types of progressive deeper levels of processing: Structural encoding shallow processing that emphasizes the physical structure of the stimulus. Phonemic encoding naming/ saying (silently) the words.