PSYC 1010 Chapter Notes - Chapter 6: Classical Conditioning, Energy Drink

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Myriam Mongrain

Document Summary

Definition: relatively permanent change in behaviour that results from experience. Ads: specifically targetted audience; comercials about beer will often have girls and men doing manly things. Dog with tone stimulus does not produce saliva, but when paired with meat dog will salivate at sound of tone. Unconditioned stimulus - stimulus that evokes an unconditioned response. Unconditioned response- a reaction to a stimulus that occurs without any previous conditioning. Conditioned stimulus- a previously neutral stimulus (stimulus that had no prior reaction) that has, through conditioning now evokes a conditioned response. Conditioned response- learned reaction to a conditioned stimulus that occurs because of conditioning. Conditioned and unconditioned response may be the same but remember it is the reason they got to that point which is important. Evaluative conditioning- changes to liking something as a result of pairing that stimulus with another positive or negative stimulus.