PSYC 1010 Chapter Notes - Chapter 7: The Cocktail Party, Semantic Network, Sensory Memory

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Doug Mc Cann

Document Summary

Structural encoding: emphasizes the physical structure of the stimulus. Phonemic encoding: emphasizes what a word sounds like. Semantic encoding: emphasizes the meaning of verbal input. Example of questions used to elicit appropriate encoding. 3 key processes contribute to memory: encoding, storage, retrieval. Attention, which facilitates encoding, is inherently selective and has been compared to a filter. The cocktail party phenomenon suggests that input is screened late in mental processing. The empirical evidence indicates that people may have some flexibility in where they place their attention filter. According to levels-of-processing theory, the kinds of memory codes people create depend on which aspects of a stimulus are emphasized. Structural, phonemic, and semantic ending emphasize the structure, sound, and meaning of words, respectively. Deeper processing results in better recall of info. Structural, phonemic, and sematic encoding represents progressively deeper levels of processing. Elaboration enriches encoding by linking a stimulus to other info, such as examples of an idea.