PSYC 2030 Chapter Notes - Chapter 10: Jargon, Leading Question, Social Desirability Bias
12 Sep 2016
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Chapter 10 observational and survey research methods. Main goal of research in psychology to provide clear + accurate descriptions of behaviour. Naturalistic observation: descriptive research method in which the behaviour of people or animals is studied as it occurs in its everyday natural environment. Participant observation: descriptive research method in which the behaviour of people is studied as it occurs in its everyday natural environment + the researcher becomes a part of the group being observed. Observer bias: can occur when preconceived ideas held by the researcher affect the nature of the observations made. Reduced by: unobtrusive measures: a measure of behaviour that can be recorded without participants knowing their behaviour has been observed. Representative sample: a sample with attributes that are reflected in the larger population. Self-selection bias: when the sample is composed of only those who voluntarily chose to respond.
