PSYC 2120 Chapter Notes - Chapter 8: Elaboration Likelihood Model, Attitude Change, Physical Attractiveness

• School: York University
• Department: Psychology
• Course: PSYC 2120
• Professor: Kery Kawakami

Document Summary

Attitude - evaluation of a stimulus; can range from positive to negative. Persuasion - intentional effort to change other people"s attitudes in order to change their behavior. This affects all area of life, from romantic relationship to international politics. Elaboration likelihood model: central & peripheral routes to. Attitude change depends on the strength of the argument. Argument the true merits of the person, object, or position being advocated in the message. Attitude change depends on the presence of peripheral cues. Peripheral cues aspects of the communication that are irrelevant (that is, peripheral) to the true merits of the person, object, or position advocated in the message (e. g. , a speaker"s physical attractiveness when attractiveness is irrelevant to the position). Whether people follow the central route or the peripheral route does not necessarily lead them to have more positive or more negative attitudes. Which route people follow determines which aspects of the persuasive message have the strongest influence on their attitudes.