PSYC 2120 Chapter Notes - Chapter 6: Toyota Electronic Modulated Suspension, Cognitive Dissonance, Negativity Bias
8 Oct 2015
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Chapter 6: attitude formation and change. Attitudes: positive or negative evaluations we hold about people, objects, events and ideas. Quickly and often without conscious awareness. Most common way: through information we receive from the social environment. Information that is obvious influences our attitudes: ex. Children develop initial attitudes based on parents. Songs on the radio we initially hate or not we interact with it. Subliminal persuasion: stimuli presented at very rapid and at unconscious level. Subliminal processing can strengthen our attitudes we already hold. Operant conditioning: punished will decrease attitudes ideology and social identity. Operant conditioning: behaviour that is rewarded will increase, behaviour that is. Can influence attitude formation and attitude expression. Peers rewarding/punishing attitudes = increase levels of conformity. Social role theory: social roles that men and women occupy influence attitudes, Involves direct and conscious process. Attitudes are formed subtly. The dangerous impact of media images of tobacco and alcohol use as unhealthy and unfashionable.
