Among the rodents, at least, some animals become powerfully attracted to cues that signal an imminent reward, while
for others, the cue itself holds no special influence.
-This research highlights the motivational power of cues associated with rewards, such as food or drugs, to instigate
maladaptive behavior even in the face of a conscious desire to resist temptation,"
-One important target for therapeutic intervention may be the development of effective strategies to cope with the
insidious effects of reward-associated stimuli.
-Some of the rats, however, were drawn to the lever itself. Rather than run to the food drop, the rats licked and
gnawed the inedible metal lever as though it were rat kibble
-A lot of behavior, be it human or animal, is really controlled by cues in the environment that predict rewards
-For some rats (the "goal-trackers") the final reward is most important. They run for the food cup as soon as they spot
the signaling lever. For others (the "sign-trackers") the cue