PR 660 Chapter Notes - Chapter 14: Attractor

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

The rsi models directs your attention to the superordinate names we form through communication to explain ideology or experiences. Ideology is any symbolic formation in the world where superordinate names from people can order their experience and activities. Ideology is seen as the attractor and an organizing principle or shape/sate of affairs where phenomenon goes back to where it came from as it evolves, regardless of the random moments that occur. Naming and ideology is seen as the strange attractors where symbol systems organize. In stories, discourse and narratives create and maintain our understanding of where they fit into the worlds and society. Ideology comes from three dimensions of human symbolization: In the rsi model, people are assumed to have growth and needs to survive that are shown through communication. At the same time, we symbolically form needs that we personally attribute to ourselves and others through talking.