ECON 160 Chapter Notes - Chapter 13: Average Cost, Average Variable Cost, Marginal Cost

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Law of supply: firms are willing to produce and sell a greater quantity of a good when the price of the good is higher, and its response leads to a supply curve that slopes upward. Industrial organization: the study of how firms" decisions about prices and quantities depend on the market conditions they face: total revenue, total cost, and profit. Assume that the goal of a firm is to maximize profit. Total revenue: the amount that the firms receive for the sale of its output. Calculated by: the quantity of output the firm produces x the price at which it sells its output. Total cost: the amount that the firm pays to buy inputs. Calculated by: sum of explicit and implicit costs. Profit is total revenue - total cost: costs as opportunity cost. Explicit cost: input costs that requires an outlay of money by the firm.

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