MGMT 311 Chapter Notes - Chapter 1: Organizational Behavior, Cost Leadership, Organizational Ethics
14 Jan 2017
School
Department
Course
Professor
Document Summary
Organizational behavior: explains and predicts how people and groups interpret events, react, and behave in organizations. Organization: consists of people with formally assigned roles working together to achieve common goals. Managers: organizational members who are responsible for the attainment of organizational goals. The core of organizational behavior is being effective at work. Ob helps you become a more effective employee and a better manager. Organizations as a whole also benefit from ob. Competitive advantage: anything that gives a firm an edge over rivals in attracting customers and defending itself against competition. Innovation: developing new products, services, and markets and improving current ones. Distribution: dominating distribution channels to block competition. Speed: excelling at getting your product or service to consumers quickly. Convenience: being the easiest for customers to do business. First to market: introducing products and services before competitors. Service: providing the best customer support before, during, or after the sale. Quality: providing the highest quality product or service.
