COM CM 301 Chapter Notes - Chapter 3 (Media Relations): North American Aerospace Defense Command, Norad Tracks Santa, Google Maps

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Edward J Downes

Document Summary

Media relations obtaining appropriate publicity or news coverage for client"s activities, Ultimate targeted audiences are consumers of media. News media is powerful despite emergence of social media because of multiplying abilities and credibility. Most important aspect is updated lists of media contacts. Essential to understand the outlet"s audience and definition of news for that audience. How: incorporating 2d and 3d kid-friendly google maps, videos, web page, games, social media to expand program"s reach and appeal. Result: increase in nts program"s ability to respond interactively with children contacting operations center, increased media coverage, continued favorable brand recognition. Expand global reach of nts by expanding website content and including new languages. Leverage innovations in social media to draw in a new generation of santa. Increase percentage of calls answered in operations center by 50% Enhance graphic design on animations to appeal to younger and older audiences.