COM CM 380 Chapter Notes - Chapter 1-20: Uncertainty Reduction Theory, Elaboration Likelihood Model, Policy Of Deliberate Ambiguity

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 380
• Professor: Tammy Vigil

Document Summary

Cm 380: a first look at communication theory. Chapter 1: launching your study of communication theory. A set of systematic, informed hunches about the way things work. The relational process of creating and interpreting messages that elicit a response. A record of a message that can be analyzed by others; for example, a book, film, photograph, or any transcript or recording of a speech or broadcast. A scholar who applies the scientific method to describe, predict, and explain recurring forms of human behavior. A scholar who studies the ways in which symbolic forms can be used to identify with people, or to persuade them toward a certain point of view. The assumption that truth is singular and is accessible through unbiased sensory observation; committed to uncovering cause-and-effect relationships. The linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible.