BUS 320 Chapter Notes - Chapter 10: Direct Market, Marketing Mix, Tony Hawks
4 May 2016
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*these notes are a generalized overview of content and should not be your sole source to study/make connections with. Detailed understanding of place in the product life cycle. Read ch10 260-284 (up to entering international markets) Place is all about finding that ideal sales outlet, that provides the right amount of products in the right place to the right people. With different markets and different needs, come different variations on place. The start of chapter case study proves how place can help. In order to accurately understand your objective, you must look back into earlier ideas of product class and product life cycle. When locating a place to sell your product, a channel of distribution will be created. A channel of distribution includes the organization and/or individuals who participate in the process of moving your product from producer to final consumer. Using product classes well help you find the right place to sell your product.
