COMS 101 Chapter 16: Chapter 16 Notes

• School: Cal Poly
• Department: Communication Studies
• Course: COMS 101
• Professor: Patrick Frisco

Document Summary

Pe(cid:396)suasio(cid:374) = the p(cid:396)o(cid:272)ess of (cid:272)(cid:396)eati(cid:374)g, (cid:396)ei(cid:374)fo(cid:396)(cid:272)i(cid:374)g, o(cid:396) (cid:272)ha(cid:374)gi(cid:374)g people"s (cid:271)eliefs o(cid:396) a(cid:272)tio(cid:374)s: persuasion counts in 29% of jobs, when you speak to persuade, you are an advocate. Many people are willing to shade the truth a bit too much to make their side sound better. There is no place in ethical speechmaking for deliberately said false statements. Respect right of free speech and avoid name calling. Build on logic and reason before emotional appeal. Viewpoints may be total opposites or vary only slightly. Challenge of persuasive speaking: may deal with controversial topics that touch listeners values leading to resistance to persuasion, lines of speech that work with some people may offend others, set goals of persuasion low, it is difficult. Target audience = portion of the whole audience that the speaker most wants to persuade. Good idea to use survey to see where audience is at before the speech.