COMM-2500 Chapter Notes - Chapter 16: National Technical Research Organisation, Gross Domestic Product
3 Nov 2016
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Persuasion the process of creating, reinforcing, or changing people"s beliefs or actions. Ability to speak and write persuasively will benefit you in every part of your life. Persuasion = 26% us gross domestic product. More you know about persuasion = better able to think critically. Your job = get listeners to agree with you and possibly act on that belief: goal may be: defend an idea, refute an opponent, sell a program or inspire to action. Make sure your goals are ethically sound: use ethical methods to communicate, it is not possible to bring about a truly beneficial result by using unethical methods mlk jr. Maintaining a bond of trust with listeners is vital to speaker"s credibility: study the topic thoroughly. Facts are not enough be honest in what you say. Construct your speech so it is both convincing and ethically sound. Occurs in a situation where two or more views exist.
