ECON 201 Chapter Notes - Chapter 5: Midpoint Method, Demand Curve

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The price elasticity of demand and its determinants. Elasticity: a measure of the responsiveness of quantity demanded or quantity supplied to a change in one of its determinants. Demand is said to be inelastic if the quantity demanded responds only slightly to changes in the price. Availability of close substitutes: higher availability means higher elasticity. Definition of the market: narrowly defined means more elastic. Time horizon: more elastic over longer time horizon. Price elasticity of demand = % change in quantity demanded/ % change in price. The midpoint method: a better way to calculate percentage changes and elasticities the midpoint method computes a percentage change by dividing the change by the midpoint (or average) of the initial and final levels. The flatter the demand curve that passes through a given point, the greater the price elasticity of demand. The steeper the demand curve that passes through a given point, the smaller the price elasticity of demand.

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