RECR 470 Chapter 4: CH 4 Selling to the Association Mkt
8 Feb 2017
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What planners look for in selec. sites. Kinds of mtngs held/charac. of ea. type. How to locate sources for bus: ass. spend . 94 billion a yr. on mtngs. Revenue producers: convention = extreme importance to ass. 32% annual income from conventions/exhibitions: how ass. earn $ from conventions. When partic. company sponsors segment of program costs are further reduced. Requirement for association mtngs: site selec. Cycle & pattern: conventions held on reg. time cycle. Regional conventions held mult. times in yr. (smaller: most freq. begin on sun-wed/thurs-sun. Imp. factor = area of country not specific city. Geographic restrictions: many orgs. lim. site selec. w/in own state. Also true for regional ass: device used to break out of pattern = reciprocal agreement w/anoth. state org. Satis. pol. aspects of catering to local bus. while providing novel site to stim. Lead time attendance: conventions planned w/lead time of 2-5 yrs.
