RECR 470 Chapter Notes - Chapter 17: Drayage, Function Space, International Brotherhood Of Teamsters

• School: Chico State University
• Department: Recreation and Parks Management
• Course: RECR 470
• Professor: Matthew Stone

Document Summary

Intro: exhibitions: unique opp. to mkt. products, 80%+ conventions inc. exhibitions n their annual mtngs. Imp. part of tech. , scientific, & pro. conferences: trade shows: ed. opp. for attendees, extra component of e(cid:448)e(cid:374)t"s ed. progra(cid:373), supple(cid:373)e(cid:374)ti(cid:374)g se(cid:373)i(cid:374)ars/(cid:449)orkshops. Scope of exhibits & trade shows: fast-growing segment, 4% annually, ass. makes profit from exhibits by charging exhibitors for booth space, exhibits offer ass. Importance of trade show reflected in devel. of hotels w/considerable convention space. Standard placed back to back w/adjacent booths on sides/ have max. heights of 8 ft: 2. Perimeter located on outside walls/max. heights of 12 ft: 3. Peninsula 4+ spaces/bordered on 3 sides w/aisles: 4. Island bordered on all 4 sides by aisles/inc. Exhibit planning: 2 ways to manage trade shows: In-house (using own personnel: hire outside show manager, rep. by iaee, director of exhibit service: liaiso(cid:374) (cid:271)et(cid:449)ee(cid:374) hotel"s c m/(cid:373)t(cid:374)g group"s sho(cid:449) (cid:373)a(cid:374)ger. Attendees = captive aud. , financial adv. , free function space.