COMM-2500 Chapter Notes - Chapter 6: News

• School: Clemson University
• Department: Communication Studies
• Course: COMM-2500
• Professor: Vanessa Condon

Document Summary

They know the primary purpose of speechmaking is to gain a desired response from listeners. You can remain true to yourself and speak ethically while adapting your message to the goals, values, and attitudes of your audience. The answers to these questions will influence every decision you make along the way. In many ways, adapting to an audience during a public speech is not much different from what you do in your daily social contacts. People usually prefer to open controversial topics with a fairly noncommittal position. Think in advance about your listeners" background and interests, about their level of knowledge regarding the speech topic, and about their attitudes regarding your stance on the topic. As you develop the speech, work on explaining your ideas so they will be clear, interesting, and persuasive to the audience. The aim of this chapter is to introduce the basic principles of audience analysis and adaption.