ENGL 1031 Chapter Notes - Chapter 2: Argument From Analogy, Kairos, Hasty Generalization

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10 Mar 2016
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Narration - telling a story to connect to audience. Comparison-contrast - dove gets you cleaner than dial. Example/illustration - showing the type of people who would use a product. Cause and effect - weight loss programs. Analogy - using simpler concept/metaphor to help audience understand a complicated idea. Process - step by step. how to use the easy free credit website. Description - describing an element or event in detail. Classification and division - inartistic proofs - elements available to the writer but not created by the writer (statistics, laws, facts, quotations from others) artistic proofs - arguments that the speakers construct through rhetorical strategies (bulleted list above) The 3 rhetorical appeals pathos - developing emotional connection with the audience. To put the audience in a particular mood. Music and color emotional fallacies - exaggerated uses of pathos that can significantly undermine an argument"s effectiveness. Scare tactic - capitalizing on fears unreasonably.

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