AREC 202 Chapter Notes - Chapter 9: Marginal Cost, Marginal Utility, Opportunity Cost

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Microeconomics 8-30-16, chapter 9: decision making by individuals and firms. General principle: the opportunity cost of any activity is equal to its explicit cost plus its implicit cost. either/or decisions: a decision to choose between two activities: when making this choice, choose the option with the positive economic profit. Increasing marginal cost occurs when each unit of a good costs more to produce than the last. Constant marginal cost occurs when the cost of producing an additional unit is the same as the cost of producing the previous unit. Decreasing marginal cost occurs when each unit of good costs less to produce than the previous unit: marginal benefit of producing a good or service is the additional benefit earned from producing one more unit. Decreasing marginal benefit occurs when the benefit from producing one more unit of good or service falls as the quantity already produced rises: optimal quantity: the quantity that produces the maximum total profit.

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