COMM 1110 Chapter Notes - Chapter 16-17: Hasty Generalization

• School: CSU
• Department: Communication
• Course: COMM 1110
• Professor: Vernon Humphrey

Document Summary

Persuasion is about forming, supporting, or (cid:272)ha(cid:374)gi(cid:374)g peoples" (cid:271)eliefs or opinions. A credibility statement maintains trust between the speaker and the speaker"s audience. The speaker needs to know the facts and be honest and passionate about what the speaker says. Persuasion includes the audie(cid:374)(cid:272)es" different degrees of persuasion from strongly opposed to strongly in favor. A persuasive speech is partisan and the speaker aims to present one point of view of the facts to persuade the target audience. Questions of value involve the speaker"s ethical and moral stances on a certain belief or beliefs. When building credibility, the speaker has to take account for the factors and types of credibility. The two factors of credibility are competence and (cid:272)hara(cid:272)ter. Co(cid:373)pete(cid:374)(cid:272)e is ho(cid:449) the audie(cid:374)(cid:272)e regards the speaker"s i(cid:374)tellige(cid:374)(cid:272)e, e(cid:454)pertise, a(cid:374)d k(cid:374)o(cid:449)ledge of the su(cid:271)je(cid:272)t. chara(cid:272)ter is ho(cid:449) the audie(cid:374)(cid:272)e regard the speaker"s sincerity, trustworthiness, and concern for the well-being of the audience.