ECON 1200 Chapter Notes - Chapter 14: Marginal Cost, Average Variable Cost, Sunk Costs

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The meaning of compeiion: compeiive market: market w/ many buyers & sellers trading idenical products so that each buyer & seller is a price taker, firms can freely enter/exit perfectly compeiive markets. The revenue of a compeiive firm: firm in compeiive market tries to maximize proit, average revenue: total revenue divided by quanity sold. Tells how much revenue irm receives for typical unit sold. For all irms, average revenue=price of good: marginal revenue: change in total revenue from addiional unit sold. Proit maximizaion & the compeiive firm"s supply curve. Spilt milk & other sunk costs: sunk cost: cost that has already been commited & can"t be recovered. Sunk cost ignored when making decisions: fixed costs are sunk in short run. Measuring proit in our graph for the compeiive firm o. The short run: market supply w/ a fixed number of firms: add quanity supplied by each irm in market to derive market supply curve.

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