COMM 302 Chapter Notes - Chapter 9: Frame Analysis, Commodification

• School: George Mason University
• Department: Communication
• Course: COMM 302
• Professor: Lecker

Document Summary

Theories of the effect of media on society. Appreciate how mass media"s attention to specific events and. Agenda setting the idea that media don"t tell people what to think, but. Priming in agenda-setting, the idea that media draw attention to some. Agenda building a collective process in which media, government, and. Framing theory idea that people use sets of expectations to make. Second-order agenda setting the idea that media set the public"s agenda at the second level or order the attribute level (cid:523)(cid:498)how to think about it(cid:499)(cid:524), where the first order was the object level (cid:523)(cid:498)what to think about(cid:499)(cid:524). Hierarchy-of-effects model practical theory calling for the. Cab sequence persuasion model that assumes cognitive effects, lead. Framing and frame analysis make sense of everyday life. Frame analysis goffman"s idea about how people use expectations to. Frame in frame analysis, a specific set of expectations used to make. Downshift or upshift in frame analysis, to move back and forth.