54040 Lecture Notes - Lecture 9: Influence Of Mass Media, Mass Media, News Values
Document Summary
Whose voices and viewpoints structure and inform news discourse goes to the heart of democratic views of, and radical concerns about, news media. Agenda setting theory predicts and explains the effects of the media on: First level: what issues people think about- what they should be concerned about. Second level: what attributes they see as important- eg budget, uni fees. Amplification through repetition and consistency- see real influence, stories picked up and run consistency. Media alerts you to aspects of something like the budget that are going to be amplified in exposure to different media outlets- see it as important. Legacy: influence politicians to see what people care about- circular nature, way news is presented is important to politicians through connection with news and people care about. Consistent across the board: eg agenda contributes prominently. Differences and people who support this idea. Agenda setting theory: (cid:862)(cid:449)as for(cid:373)ulated (cid:449)he(cid:374) traditio(cid:374)al (cid:373)edia e(cid:374)tities o(cid:449)(cid:374)ed the tools of content creation and content distri(cid:271)utio(cid:374)(cid:863)
