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Textbook Notes for Marketing at George Mason University (GMU)

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GMUMKTG 313joinerSpring

MKTG 313 Chapter Notes - Chapter 6: Sales Process Engineering

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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 6: Dependent And Independent Variables

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The systematic design, collection, interpretation and reporting of information to help marketers solve specific problems or take advantage of opportuni
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GMUMKTG 313joinerSpring

MKTG 313 Chapter Notes - Chapter 9: Operant Conditioning, Classical Conditioning, Episodic Memory

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GMUMKTG 313joinerSpring

MKTG 313 Chapter Notes - Chapter 13: Marketing Mix, Sales Promotion, Integrated Marketing Communications

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313 principles of marketing chapter 13 terms promotion. Communicating information between seller and potential buyer or others in the channel to influe
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GMUMKTG 313joinerSpring

MKTG 313 Chapter 3: MKT 313 Sales Call pt2

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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 7: Visual Thinking, Design Thinking, Mind Map

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Visualization using images, visual thinking, different part of brain. Journey mapping tracing customer journey as he interacts with process of receivin
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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 3: Selective Exposure Theory

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Buyers obtain information from independent sources such as government reports, news presentations, and reports from product-testing organizations. A gr
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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 12: Product Design, New Product Development, Test Market

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Able to adjust product features in response to changes in customer needs. Marketer must develop, alter and maintain an effective product mix. Assessing
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GMUMKTG 313joinerSpring

MKTG 313 Chapter Notes - Chapter 11: Ambivalence

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GMUMKTG 313joinerSpring

MKTG 313 Chapter Notes - Chapter 12: Silent Treatment, Takers, Reference Group

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Household basic consumption unit for most consumer goods. Family household at least two members related by birth, marriage or adoption, one of whom is
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GMUMKTG 471Besty TretolaFall

MKTG 471 Chapter Notes - Chapter 3: Marketing Management, Core Competency, Marketing Mix

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Marketing 471 planning, implementing and evaluating marketing strategies. Strategic marketing management process of planning, implementing and evaluati
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GMUMKTG 313joinerSpring

MKTG 313 Chapter Notes - Chapter 11: Elaboration Likelihood Model, Classical Conditioning

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